Lutz, a world class designer and innovator, is a recipient of numerous design awards with extensive international expertise in leading design agencies. He co-founded PARK Strategic Design, the first European management consultancy to focus on strategic design and design thinking. He then partnered with KISKA Design and contributed to the agencies impressive rise to be one of Europes largest innovation consultancies and a global front runner in transportation design.

In 2008 he co-founded Kucher&Thusbass, creating the vision for todays eBike market and supported Bosch eBike Systems and Haibike on their way to market leadership.

Lutz has been a pioneering leader for almost two decades of Austrian design education by introducing strategic design, sustainable design, and transformation design into the curriculums of the University of Applied Sciences in Graz.