Lutz Kucher

Brand, design & marketing

Lutz Kucher
Head of Creative, Brand and Design / Co-Founder

Relentless innovator and design leader, Lutz has left his finger prints on the European design industry and co-envisioned the eBike market, as we know it today. His passion is to create leading edge brands, products and experiences, that answer essential needs and that change the rules of the game.

Lutz's LinkedIn

Lutz, a world class designer and innovator, is a recipient of numerous design awards with extensive international expertise in leading design agencies. He co-founded PARK Strategic Design, the first European management consultancy to focus on strategic design and design thinking. He then partnered with Gerald Kiska and contributed to KISKA Design’s impressive rise to one of Europes largest innovation consultancies and a global front runner in transportation design.

In 2008 he co-founded Kucher&Thusbass, creating the vision for todays eBike market and supported Bosch eBike Systems and Haibike for years on their way to market leadership.

Next to those activities, Lutz has been a pioneering leader for almost two decades in the Austrian design education by introducing Strategic Design, Design & Sustainability as well as Transformation Design into the curriculums of Austria’s leading design education at the Joanneum in Graz.