Executive board
A seasoned entrepreneur and proven top executive in mobility companies such as SANYO Automotive Group where he served as President, Member of the Board of Directors and is a passionate advocate of safety in both the automotive and cycling world.
During his presidential tenure of SANYO Automotive Group, Reid was the recipient of multiple Ford World Excellence Top Supplier Awards and numerous patents contributing to SANYO’s success and reputation in the automotive industry. He also founded Universal Hire, a strategic automotive engineering agency whose clients included eight of the world’s largest Tier 1 automotive suppliers. Prior to this, he served in numerous roles for ten years at the Ford Motor Company with numerous broad contributions including the prestigious Customer Driven Quality Award.
Reid pursues his life’s passion for bicycling by holding a UCI Cycling Federation International Maters Elite license and has been racing World Cup Mountain Bike Marathons since 2015.