Executive board

  • Jarrett Wendt

    CEO / Co-Founder

    Jarrett Wendt

    Accomplished entrepreneur with a demonstrated history of working across multiple industries, creating new business models, and founding transformative businesses.

  • Robert (Reid) Sigety

    CSO and COO / Co-Founder

    Robert (Reid) Sigety

    A seasoned entrepreneur and proven top executive in mobility companies such as SANYO Automotive Group where he served as President, Member of the Board of Directors and is a passionate advocate of safety in both the automotive and cycling world.

Product development

  • David Bartlett

    Head of Digital, Data and IT

    David Bartlett

    Award winning CTO with extensive experience from start-ups to fortune 100 companies. 2023 World's Top Powerlist of Business and Technology Innovators and 2022 winner of the IoT Breakthrough Award.

  • Jovan Zagajac

    Head of Engineering and Technologies

    Jovan Zagajac

    Veteran engineer and technology leader, Jovan brings over three decades of experience to Spoke, pioneering software and hardware that drive connected mobility solutions.

  • David Brodie

    Head of Systems & Integration

    David Brodie

    Experienced systems architect and strategist, David drives seamless integration of Spoke’s solutions with partner and customer technologies, from initial contact to field operation.

  • JP Brocket

    Head of Product Management

    JP Brocket

    JP is an accomplished product leader and technologist who drives Spoke's product strategy by combining innovative thinking with research, customer insights, and cross-functional collaboration.

  • Blaze Sanders

    Senior Hardware Engineer

    Blaze Sanders

    Hardware innovator and aerospace expert, Blaze is bringing aerospace-grade engineering to Spoke, ensuring robust, scalable, and future-proof safety solutions for cyclists and drivers.

  • Kevin Lieberman

    Head of Embedded Software

    Kevin Lieberman

    Kevin is a seasoned automotive innovator with extensive expertise in software-driven safety technologies. Previously led pioneering safety initiatives at Harley-Davidson and Volkswagen Group. Passionate advocate for sustainability, EV education, and protecting vulnerable road users.

Brand, design & marketing

  • Lutz Kucher

    Head of Creative, Brand and Design / Co-Founder

    Lutz Kucher

    Relentless innovator and design leader, Lutz has left his finger prints on the European design industry and co-envisioned the eBike market, as we know it today. His passion is to create leading edge brands, products and experiences, that answer essential needs and that change the rules of the game.

  • Matt Maczuzak

    Head of Product Design

    Matt Maczuzak

    Innovative product designer with deep roots in the outdoor industry, Matt combines form and function to enhance user safety and experience in Spoke’s product offerings.

  • Yassin Kwyasse

    Director of Marketing

    Yassin Kwyasse

    Seasoned digital strategist with a passion for data-driven growth, Yassin brings global expertise in digital marketing and brand development to Spoke.

Business verticals

  • Kellen Pucher

    Vice President of Strategic Partnerships

    Kellen Pucher

    Technology enthusiast and business strategist, Kellen spearheads partnership development at Spoke, aligning external collaborations with the company’s mission of enhanced safety and connectivity.

  • Blair Clark

    Head of Two-Wheeled Business Development

    Blair Clark

    Blair leads Spoke’s efforts in the bicycle industry, leveraging decades of experience to drive partnerships and ensure that cyclists are seen, connected, and protected on the road.

  • Sanjiv Moré

    Head of Digital Blitzscale Sales

    Sanjiv Moré

    Technology strategist and sales leader, Sanjiv drives Spoke’s expansion across several industries, bringing a deep understanding of connected technology and market scaling.