Meet the
Spoke team
A unique group of people pursuing
a difference-making mission.
A unique group of people pursuing
a difference-making mission.
CEO / Co-Founder
Accomplished entrepreneur with a demonstrated history of working across multiple industries, creating new business models, and founding transformative businesses.
CSO and COO / Co-Founder
A seasoned entrepreneur and proven top executive in mobility companies such as SANYO Automotive Group where he served as President, Member of the Board of Directors and is a passionate advocate of safety in both the automotive and cycling world.
Head of Digital, Data and IT
Award winning CTO with extensive experience from start-ups to fortune 100 companies. 2023 World's Top Powerlist of Business and Technology Innovators and 2022 winner of the IoT Breakthrough Award.
Head of Engineering and Technologies
Veteran engineer and technology leader, Jovan brings over three decades of experience to Spoke, pioneering software and hardware that drive connected mobility solutions.
Head of Systems & Integration
Experienced systems architect and strategist, David drives seamless integration of Spoke’s solutions with partner and customer technologies, from initial contact to field operation.
Head of Product Management
JP is an accomplished product leader and technologist who drives Spoke's product strategy by combining innovative thinking with research, customer insights, and cross-functional collaboration.
Senior Hardware Engineer
Hardware innovator and aerospace expert, Blaze is bringing aerospace-grade engineering to Spoke, ensuring robust, scalable, and future-proof safety solutions for cyclists and drivers.
Head of Embedded Software
Kevin is a seasoned automotive innovator with extensive expertise in software-driven safety technologies. Previously led pioneering safety initiatives at Harley-Davidson and Volkswagen Group. Passionate advocate for sustainability, EV education, and protecting vulnerable road users.
Head of Creative, Brand and Design / Co-Founder
Relentless innovator and design leader, Lutz has left his finger prints on the European design industry and co-envisioned the eBike market, as we know it today. His passion is to create leading edge brands, products and experiences, that answer essential needs and that change the rules of the game.
Head of Product Design
Innovative product designer with deep roots in the outdoor industry, Matt combines form and function to enhance user safety and experience in Spoke’s product offerings.
Director of Marketing
Seasoned digital strategist with a passion for data-driven growth, Yassin brings global expertise in digital marketing and brand development to Spoke.
Vice President of Strategic Partnerships
Technology enthusiast and business strategist, Kellen spearheads partnership development at Spoke, aligning external collaborations with the company’s mission of enhanced safety and connectivity.
Head of Two-Wheeled Business Development
Blair leads Spoke’s efforts in the bicycle industry, leveraging decades of experience to drive partnerships and ensure that cyclists are seen, connected, and protected on the road.
Head of Digital Blitzscale Sales
Technology strategist and sales leader, Sanjiv drives Spoke’s expansion across several industries, bringing a deep understanding of connected technology and market scaling.